As we find our way back to normality (or what now passes for it in 2022), agencies have had to do something they should have been doing for the past five years: work out how to give their team's the flexibility to have lives outside of work. From a client perspective, the shift has been equally stark.

We totally understand the rationale behind a newspaper paywall. With traditional print ad revenues in terminal decline and ad-blockers hammering their online cousins, it's the obvious choice for a publication with a heavy talent overhead to manage.

Last week Aldi made an IPA. This wasn't just any IPA, this was Aldi Anti-establishment IPA, with fruity notes, a citrus nose and a clean, crisp aftertaste.

There’s no point hiding it. For a long, long time we’ve been huge fans of the NY Times’s interactive content. Take, for example, its What Happens to Viral Particles on the Subway article from last week – a brilliant, well-researched piece of writing backed up by some beautifully animated graphics that come to life as you scroll. It’s stunning.